How would you save D&D if you were the new CEO?
How would you save D&D if you were the new CEO?
The question is discussed in this podcast episode.
Cynthia Williams is out at WotC, which begs the question: If you were hired as the new CEO, what would you do to right the ship of game and sail us all to safer waters?
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Make dndbeyond good/better, invest in 3rd party VTT integrations, and keep selling books through those channels. Keep partnering with 3rd party content creators to get a cut of their profits selling through dndbeyond.
I'd stop trying to disrupt the industry or chase massive profits, and just be okay with reasonable profits.
They'd oust me in a week.
I second this.
The problem is that investors are no longer tolerant of 'We made money, here is some money you get for doing nothing'.
They demand 'We made more money than last year! And not only did they money go up, it went up more than the last time it went up! And next year, we expect it to go up again, and go up faster than it went up this year! And go up more and faster each year until our product is the primary commodity of all people, at which point we'll create new life and make that our emerging market.'
Nothing is enough for these people.
Most people hear "<blank> bubble" and think "oof, that's not a good thing."
Capitalists (the ones with the actual capital) hear the same thing and think "just imagine how rich I'll be if I get out right before it pops! Blow more hot air into it! Quickly!"
keep selling books through those channels
They need to start writing books worth buying again, first.