Google has agreed to wipe billions of records it collected from over 136 million Americans, users of its Chrome browser, as part of a settlement for a 2020 lawsuit.
Ever since I used a browser, both Firefox and Chrome always clearly stated, that Incognito Tabs are not private browsing, and they said so in every Tab in very clear terms. Why is that controversial then?
That is what a lot of people don't understand, incognito mode only delete the local storage of the browser data (cookies, cache, service workers, etc), the Cookie Autodelete or SiteBleacher extensions do exact the same in normal browsing, but don't prevent that the web pages log the activity in their server, they see you in the same way as in the normal mode, your IP, browser you use, OS, fingerprints, etc..if you don't use a VPN.
The issue is that in the case of Chrome your activity data is sended to Google, independent of incognito or normal browsing.
Well it's like this: a thief keeps knocking on people's doors and says that their locks are not theft proof.. and insists that it has always been so as the thief is also the locksmith.