No kidding. I remember when I bought my new car in 2011, having Bluetooth was like #3 on my list.
In the end, I bought a great Honda without it. But that was only after I figured out a way to add it aftermarket.
For any car buyer under the age of 50, AA/ACP will be a top item. But we live in a weird world where most of the customers are under 60, but we're broke. So everything is marketed to Boomers, even though they are a minority.