Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO
Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO
If the market for initial public offerings recovers in the new year, one company that aims to go public early on is Reddit. An IPO will put the spotlight on the prospects for Reddit’s advertising business, which has fallen short of ambitious growth targetsoutlined by executives two years ago. ...
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Reddit's value as a social media platform drops as it's value to advertisers rises. The karma system is democratic, the userbase shapes the visual content on the site, that's was makes it useful. The more mutilated it becomes in service of extracting money from advertising, the less genuine it is, and the less people will seek to use it.
Spez would like to believe Reddit is a cow that can be milked forever.
In reality Reddit is a pig that Spez seems to believe he can get bacon from forever. Except to get that bacon, you have to kill it, and you can only do that once.
In reality Reddit is a pig that Spez seems to believe he can get bacon from forever. Except to get that bacon, you have to kill it, and you can only do that once.
I don't think they care. They'll just eat their bacon and sell the pig's corpse for someone else to further mutilate. That's the entire point of the IPO, selling out, no?
Yes, I agree. In the end, Reddit lives off its reputation, just like every social media platform. Seriously, is there an effect that when you're long enough the CEO of a company, you begin making decisions where it is obvious that they will negatively impact the user base and thus long-term survivability of a company? Is there a term for that?
I imagine your priorities become different.
You start out young and idealistic. You find success and maintain that idealism for quite some time. Your morals are intact and you still feel connected to your users because you're one of them.
Eventually though, you have to make some tough decisions. You want to maintain your community and sometimes that means choosing financials first. You make unpopular decisions for good reasons and your users don't understand because they aren't privy to all of the details. You have MBAs walking you through these steps and they're probably more understanding than your users who don't have a lot of stake in these choices.
Then your platform grows and it's not just your computer nerd circles anymore. It's open to the general public and corporations as well now. You have to deal with a bunch of vile, shitty people and you still have to make unpopular decisions. Nobody is ever happy no matter what you do.
Personally, I can understand reaching a point where you say, "You know what? Fuck em. I'm a different person now after all of these years, and the people using my platform aren't even the same people I made it for in the first place, at least not mostly."
I assume at that point you're just trying to cash out. And you've listened to the MBAs for long enough that you're thinking like them now. It's even technically possible that Spez is still a good person and an idealist. He might still be making tough choices the rest of us don't understand. Reddit may very well be in a place where it needs to get way more profitable or die. The Internet is tricky. Nowhere else in the free market do you have people who expect to pay $0 for a popular product they use for many hours per day.
I'm not a Spez apologist. Just offering a possible scenario that would explain how we keep ending up here with so many different companies.
You make some good points. I'd agree if it wasn't for the API changes that fucked all the 3rd party apps and 3rd party tools like automod.
Even if it was priced well it still somehow filtered NSFW content out.
They clearly wanted more market share for the reddit app by any means necessary. It's sad for all the mods that were ignored.
You're describing the Cory Doctorow enshittification process.
Sounds like Enshittification.
Here's the summary for the wikipedia article you mentioned in your comment:
Enshittification, also known as platform decay, is the pattern of decreasing quality of online platforms that act as two-sided markets. Enshittification can be seen as a form of rent-seeking. Examples of alleged enshittification have included Amazon, Bandcamp, Facebook, Google Search, Quora, Reddit, and Twitter.Thanks :)
You mean hubris?
Thanks, yes! Well, another word learned :)
More like stupris, amirite
When having a bacon and egg breakfast the hen participants the pig is committed.
You had me at bacon...
I deleted my reddit account and joined lemmy during the subreddit blackout, but there's still a few authors I follow on reddit. Most I've followed to other sites, and just recently one was suspended for what sounds like a fuck up on reddit's end.
Reddit lost most of their quality content creators and I can't see the few remaining staying long term.
I reached the same conclusion and posted it to reddit over a decade ago, asking people to try to come up with a better solution, long before I even knew open source software was a thing.
Well, took 15 years, but lemmy exists now so hooray!
Honestly feels like a scam for rich people. Spez just has to convince some suckers that Reddit would be profitable as he cashes out. Then they're left with a dead platform as they kill it with ads and astroturfing.
This is honestly what I feel like most businesses are these days, just scams to convince other rich people to invest, so they can cash out early on. Basically the same stuff all the crypto currencies were doing.
as its* value to advertisers rises