I lost the game years ago, and soon you will have lost it too. It's a 20 year old meme, but basically:
The Game is a mind game in which the objective is to avoid thinking about The Game itself. Thinking about The Game constitutes a loss, which must be announced each time it occurs. It is impossible to win most versions of The Game. Depending on the variation, it is held that the whole world, or all those who are aware of the game, are playing it at all times. Tactics have been developed to increase the number of people who are aware of The Game, and thereby increase the number of losses.
I remember the game being introduced to me whilst in highschool in the early 90s. It was introduced to me by my stoner friends. I lost it a few times during highschool because it was a thing along with getting punched if looking at the circle. I definitely lost it in 1997 when the movie The Game came out. I have lost it many more times as the years grind on.