Yup, it's much easier for content creators and aggregators to broadcast their stuff over the Fediverse. No API fees and restrictions. Just become a node in the network. Then as they make useful content available on the Fediverse, the Fediverse will grow its userbase, returning something to the content creators.
This is what is going to drive federated social media. Once marketing types can figure out that they won’t need to maintain 12 different social media presences and can host it on their own domain, they’ll gladly subsidize general purpose instances to make it easier for people to access their content.
I think the thing that people are going to struggle with is that the lack of an algorithm spoon feeding them content. This is, of course, a good thing. However the addicts won't get their fix.
TBH, I have this problem too. I want an algorithm to sift through the firehose. I want to be able to control it though. I'd like to potentially have multiple options. The sorting algorithms in Lemmy are an example for this.