I get that AMP sites are supposed to load faster. But why do they have to be so ugly?
Or why do they need to change the appearance from the original version of the page at all? It just looks unaesthetic
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Well... what is an AMP site?
Accelerated Mobile Pages. Basically a sort of fast-load version of your actual page for mobile use. Something Google came up with to enhance mobile search? It never really got off imo...
I hear this term for the first time today. Thanks for clarify.