I wouldn't be surprised if users of most new apps with a lot of hype follow this trend. Everyone jumps in at first, as hype dies a lot of users stop visiting, and after that is when # of daily users stabilizes and begins the organic growth. We are still in the hype dying phase, transitioning to normal growth.
For that reason, I dont put much weight in headlines like this. It will take several more months or a year to really make a conclusion on whether the app is a success or failure.
I feel as though many of the new users were just squatting the usernames so they could sell t hem(ie someone takes mrbeast so they could sell it to the real mr beast)
You have to have an instagram account in order to have a threads account - it’s how you log in. I think whatever your Instagram handle is becomes your threads handle, or it’s saved for you.
I wanted to see what it was like so I created a new Instagram account (not linked to any of my real personal info) and then a new threads account. I had a look for a couple of days and decided it was dogshit so I deleted both. I suspect an awful lot of people did exactly that.