A related article linked inside that one that lists the most expensive keywords to buy ad space for is absolutely shocking.
Imagine paying Google over $1000 because someone visits your website.
Kinda makes me want to Google some maritime accident lawyers and who knows, MLMs and essential oil charlatans and sow a little mayhem. Although is siphoning money from scummy MLMs to scummy Google even a net bonus?
Imagine a massive collective of common people that agreed to bombard advertising like this, should the "top grossing queries" list be made publicly available. Giving Google all that money isn't great, but it would probably be a new issue for companies to argue over, and it would be hard to quickly make it illegal with Google sniffing out potential profits.