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Nothing. Everything good is eventually destroyed by greed. Just enjoy it while it lasts.
Down voted, but maybe not wrong?
This is the correct answer. All of the replies saying to use Firefox/support FOSS are missing the point. Once Google rolls this out and promotes it as higher security and guaranteed ad impressions, it will become the standard because all of the websites you want to use will opt in. It won't do you much good to keep using Firefox when your bank, your employer/school, and every news/weather/sports site you try to use require a Google-verified, ad-displaying browser. It's not our choice to make, and that's the point of doing it this way.
I'd go one cynical step further to say that once they have complete control over how pages are displayed on your end, they'll roll out a subscription for ad-free* browsing, which will eventually include ads anyway a couple years down the road.
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Yeah there’s a reason why all other forms of media throughout history have become privatized by the biggest corporations.
It always happens and you can’t stop it. Stopping it would require mega-rich people who cared about the greater good, which is an oxymoron.
@whatisallthis i'm still hopeful for web to stay open, but I forgot there more people who don't care if CompanyABC takes over the web until it affects them personally
I mean yeah I hope the internet always stays open. Just like I hope Sallie Mae helps lower tuition prices and Zillow stops buying and inflating the housing market.
Good luck.