Apple board pushes against diversity rollback call
The tech giant has asked investors to reject a proposal from a conservative group to end its DEI policies.
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I remember when the businesses started to discover/coin "DINK" and Macintosh advertised its colourful iMac G3 in all the (respectable, of course) gay magazines that proliferated back then. Only a few lunatics opposed the pink dollar/euro/yourcurrencyhere.
Looks like we stopped being profitable.
Or that the potential profit of catering to the homophobes seems bigger.
Anyway, it was nice having the businesses giving back some "visibility" and "normalisation", but you don't let the capital be the sole guarantor of Human Rights.
I don't really have "a point" with my comment, it's just random thoughts.
More random thoughts: before all that the queer symbol was the pink triangle (yeah, it was quite gay-centered) or the letter lambda. The rainbow flag has its pros, as it's more inclusive, but I guess its success is due to the business adoption, as it started to appear massively on the shops doors. I was (and am) torn between interpreting it as "you are safe here" (not long before we have been routinely avoiding any person with a shaved head for fear of our lifes) or as "we want your money". I guess it really wasn't that black or white.
I still don't have a point. Apple's dick move has somehow given me a bit of a flashback.
Conservative thinktanks (National Center for Public Policy Research) be conservative thinktanks. Despite all the other major corps rolling back DEI programs, it’s nice to see the likes of Apple and Costco pushing back against the right wing nutjobs. Not sure if they’re doing so for profits or morals, but I’ll take either at this point.