How to prepare this coffee?

My default coffee making is to heat milk, add coffee and steep it for a couple of minutes before I sieve it and voila.

This does not seem to work for this coffee. I have tried water, boiling it with the water or milk and it simply will not mix. What am I missing?

Edit: I know about grinding, I have a burr grinder, a French press and I know the various ways to make coffee. None of the methods I know, work.

Burr grinder = bar grinder. I made that mistake.