How an Unknown Chinese Phonemaker Took Over Africa
How an Unknown Chinese Phonemaker Took Over Africa
www.bloomberg.com How an Unknown Chinese Phonemaker Took Over Africa
Shenzhen Transsion Holding has spent years building devices to cater to African consumer tastes.
The unknown phone is Techno
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Same for India. Lot of people have Tecno, oppo, vivo, and other Chinese brand Androids.
Yes, 4 out of top 5 slots in India (in terms of market share) are taken by Chinese OEMs (other being Samsung). However, not all are equally unknown. Brands like Xiaomi have released international phones as well and are regularly reviewed by Western publications. Techno, meanwhile, is slightly more focused on emerging countries and is out of depth in developed economies.