Coffee alternatives: Start-ups claim beanless coffee more ethical
Coffee alternatives: Start-ups claim beanless coffee more ethical
Start-ups launch drinks that look and taste like coffee but they say are better for the environment.
I am in a high-end coffee shop in a tech-heavy area of San Francisco, staring suspiciously into a cup of espresso. This is no conventional coffee: it is made without using a single coffee bean.
It comes from Atomo, one of a band of alt-coffee start-ups hoping to revolutionise the world of brewed coffee.
“We take great offence when someone says that we're a coffee substitute,” says Andy Kleitsch, the chief executive of Seattle based start-up Atomo, from whose pure, beanless ground product my espresso has been made.
Traditional coffee substitutes have a reputation for not tasting much like coffee and are usually caffeine-free.
However, the newcomers intend to replicate one of the world’s most popular beverages from taste, to caffeine punch, to drinking experience – and the first of this nascent industry’s beanless concoctions have begun to appear.
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The only thing I wanted to know is: does it taste any good?
As for trying Atomo, both the coffee shop espresso and the brew-at-home version tasted close enough to good coffee for me. Perhaps luckily for these companies, coffee can have many different undertones.
That's it? Over 1000 words for 'close enough'?
I'm fussy about real coffee, I'm going to need a bit more detail.
Probably best not to ask for that level of reporting from the BBC.
If all you care about is whether it tastes good and not whether it tastes the same, then I have this great coffee substitute.
hands bag of Haribo