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I've only ever published in open access journals (partially because I've only got 3 papers out, but also out of preference) is it just prestige that makes people go with pay-to-view journals? or are there other factors?
In part it's prestige, which for some might matter for promotion purposes, and at least personally I'm more like to cite journals for which I know I trust their judgement in peer review and submission acceptance. There are predatory publishers which abuse the open access concept to make money, and if I'm reviewing literature I don't want to have to also research if a journal can be trusted (unless of course the publication I want to include is novel or especially worthwhile).
Also, in many contexts open access requires payment by the authors; this may be fine if an author is in a large grant-funded lab or at an institution willing to fund the open access fee but for many of us non-research-track folks it's kind of a deal breaker.
Depends strongly on the community. Every sub discipline has its own standards of respectability. Publishing outside of those constraints can cause articles to be ignored.
that makes a lot of sense! I'm very grateful to be part of an academic community that seems to value open access, as well of part of a university that pays for access and submission to most of the journals I need to use