Yes, in the US they have gone so far as to lobby against EV adoption and run anti-EV commercials in favor of trying to get people to buy their hybrids. They innovated earlier with the Prius but then stagnated and are behind now and instead of trying to catch up, they spent time and money trying to block competition. Really made me dislike the company despite the stellar reputation of the quality of their vehicles.
Especially since hydrogen as a fuel is a dead-end, so far as I can tell. In addition to the net energy loss that come from separating hydrogen from whatever else it's attached to in the precursor material (please tell me they're not using water for this...), who is going to want to drive a 2025 Toyota Hindenburg?