I'm so glad someone else is complaining about this. I have to see this pale thumb sucker like 3 times every weekday. Who thought that was a good ad? How is his skin the same color as his hair? I don't want to see someone sucking on their fingers, and it won't entice me to buy canned fish.
I wanna say the compression, but I've never really looked too close at the words. It's either averting my eyes entirely, or an intense hate glare at the dude.