Pretty much this. Just another buzzword. Three months from now it will be something else the media doesn’t understand to spam the public with.
I’m predicting … rubs crystal ball and nipples … it’s going to be some king of cybernetic brain interface thing. Haven’t heard about those in a while. Or maybe nano bots that kill cancer or fix the paint scratches on your car.
Larger companies have been working fast to sandbox the models used by their employees. Once they are safe from spilling data they go all in. I'm currently on a platform team enabling generative Ai capabilities at my company.