Apple Reportedly Suspends Work on Vision Pro 2
Apple Reportedly Suspends Work on Vision Pro 2
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was...
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I don't know why everyone is so negative. The gameplan seems pretty clear to me.
- Make expensive fancy product. This is effectively a "devkit" that companies can use to start experimenting with AR software.
- Make lower cost product. There are now a few decent apps available and early adopters will be willing to buy it to be one the leading edge.
- Now there is a bigger market, leading more companies to be willing to develop apps.
Apple is hoping that this is enough to break the chicken-and-egg cycle. Enough to get a few powerful apps such that more regular consumers will be willing to buy which again increases the addressable market which makes it more attractive to companies.
Yep that's exactly why they had started the 2 then changed their mind lol. Alllll part of the plan
It's all 5D chess, just like Elon.
Basically sounds like the Tesla game plan, which was super effective: roadster (which is purely a toy for the rich) and a little later the Model S (practical EV), and then introduce an affordable model.
This implies that eventually people will strap rusty boxes to their head though, so grain of salt with the analogy...
They did something similar with Apple Watch and Apple TV and Home Pod and jt worked out well enough for them.
HomePod is still mid. But people really sleep on how terrible the first Apple Watch was, and how AppleTV is a media juggernaut now.