EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
"Advertising has an opportunity to be a meaningful driver of growth for us."
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Companies used to do this, but stopped when every game reviewer called them out on it. It was always in kinda shitty games too. You can rest assured that EA is fully capable of making shitty games with ads in them.
Head Tap Meme Can't get called out by game reviewers if there's no functional games media.
There's very little decent media criticism of any kind left thanks to the ongoing media implosion, and games media is especially unprofitable.
I don't mind it if it makes sense. Driving around in GTA if there's a gap billboard I don't care. I don't want banner ads in the equipment menu though
GTA is filled with parody ads, which are actually fun content and not intended to make you buy something. The second they become real ads, you'll have brands complaining about being displayed next to gun violence or prostitutes, and all the fun goes away.
There's a reason there's no real car brands in GTA, because none of them want to be associated with running down pedestrian and drive-bys
How about when they inevitably share user data with advertisers (assuming that isn't the plan from the start)?
Loved the ones in Burnout Paradise. It had billboards for CompUSA. Which had liquidated almost all their stores shortly before the game released.