Prime Video subs will soon see ads for Amazon products when they hit pause
Prime Video subs will soon see ads for Amazon products when they hit pause
Amazon is adding three types of shoppable ads to Prime Video's ad tier.
As if the Prime Video app couldn't get any worse.
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Jesus christ do these people not understand what “Pause” means? It means my roommate just walked in and wants to discuss something. It means we’re looking at the freeze frame to see some aspect of the shot. It means the same damned collection of events should happen any time a “Pause” control’s been triggered since the invention of playback.
Why are the UX people not fighting them on this? Why does design have to be about breaking everything these days?
UX vet here.
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UX usually never ever has the final say on this stuff. Product management, finance, and marketing almost always win out in most companies. Heck, in just about every agile training that is given, people are taught that product management gets the final vote on whether or not a feature gets prioritized.
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Amazon is famous for being driven by bean counters and analysts. Many of their product development decisions are driven by measurable short term incremental tests. Amazon has never really known how to build physical or digital experiences that people love.
This is one of the reasons I went to Apple TV for my streaming box.
All the streaming services seem to be in a race to make the slowest, worst looking, least consistent application possible. And Apple at least has a bit of a hand in making them reign it in a bit, and keep the players consistent.
"ooh, we're averaging only 75% cpu use, we can cram another shitty effect in here..."
Although this pause menu crap will 100% appear in the Apple TV too. Paramount+ and some others are already doing it.
Apple does allow video apps to use their own player, and not the default player. And many of the non-Apple players are total trash.
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UX designers present to Directors and VPs; VPs and Directors speak to their C-level; C-level and Board want more money; VPs and Directors tell UX/UI team; UX team complains; designers fired; UI outsourced at 2x rate; Ad driven website achieved; Consumer Satisfaction drops; Revenue increases; Board rich; People poor; Sad
The UX people did have that fight. It ultimately comes down to "take your check and do it, or we can find someone who will"
So why are they taking the checks? Why not fight?
Have you worked for a mega corp?
There is no fighting this head on...but there are options for you know... Some compliance friction :)
I have worked for a mega corp. I fought bad decisions by arguing with management about bad orders.
As a tech friend once told me, “It’s your job to make them understand”
Did you always win?
Because it would still get built with our without them. At least this way, they're the ones getting the checks.
I hope they don’t call themselves “professionals” then
That all sounds great.
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