Bentley CEO says sales are down because the rich are experiencing ‘emotional sensitivity’ due to the cost of living and don’t want to flaunt their wealth with a new luxury car
Bentley CEO says sales are down because the rich are experiencing ‘emotional sensitivity’ due to the cost of living and don’t want to flaunt their wealth with a new luxury car
Adrian Hallmark won't have to worry about Bentley any more as he sets sails for performance brand Aston Martin, where a whole different set of challenges await.
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Meanwhile other brands like Tesla are selling like hotcakes. Maybe Bentley should make better cars.
Teslas aren't particularly well-made, either. The very first one I rode in had a broken rear left seatbelt, which was just stuck in place and couldn't be pulled out. No one had ridden in that seat before it or tried using it, so it hadn't been noticed. The owner had to have the front passenger door seal replaced on receipt, which he noticed wasn't properly sealing because there was a lot of noise coming from that door while driving, as if the window was rolled down. If basic things like that make it through quality control, imagine what else does that isn't immediately noticeable.
I think the problem is Bentleys association with old rich. They aren’t terribly exciting cars and have stuck to largely the same styling just slightly evolved. People want new things.
Teslas and Bentleys aren't even comparable cars.
The Model S has the interior of a nice Camry, but with an iPad strapped on. Bentleys are legitimate ultra luxury cars with absurd interior quality.
From what I've heard, Teslas are pretty shitty in terms of quality and reliability
Well, firstly, comparing a Tesla and a Bentley is like saying that a hotdog cart sold more hotdogs than a Michelin Star restaurant sold filet mignons. They're just not even remotely comparable, because your average Tesla (Model 3/Y) sells for about 1/5th of what a typical Bentley costs, and with tax credits and all the "end of month incentives" they keep rolling out, a Model 3 can cost less than a Camry in many cases. They have the Model S, but even then, even a loaded Model S just barely touches the cheapest entry level Bentley price range.
Secondly, Teslas haven't been selling like "hotcakes" for close to 2 years now. They've had to massively slash prices non-stop to keep sales up, and even then that hasn't really been working. They're having to cut production, have been building up inventory, and they're still seeing sales stagnating and falling revenue.