Weren't they already doing that? I swear, you read some posts and it's like a PR team is trying to get a story buried. Like after a Leo DiCaprios dating history got air time you started seeing him in more memes the next days, and TILs about how he was a good actor
It seems like a lot of people strip the agency from the women he has flings with. If he is not abusive or manipulative then who cares, they come out the other side with some great stories and experiences that they wouldn't have if they instead had a fling with a random classmate at college.