It’s just water in a can. How did Liquid Death become a billion-dollar brand?

For an increasing number of consumers, the brand represents a fun way to enjoy nonalcoholic beverages.

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I miss the times when this kind of bullshit only existed as parody
- Every time I see that scene I'm reminded of "This is The Life" by Weird Al, specifically where he says "my bathtub's filled with Perrier"

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