It’s just water in a can. How did Liquid Death become a billion-dollar brand?
It’s just water in a can. How did Liquid Death become a billion-dollar brand?
For an increasing number of consumers, the brand represents a fun way to enjoy nonalcoholic beverages.
You're viewing a single thread.
Tried it once. The flavor was alright, but it was barely carbonated to the point where it went completely flat before I even finished the can. I definitely don't see the appeal.
assuming you mean the carbonated one, not the still one (pictured). I like that they're less powerfully carbonated than most seltzers.
I've heard that their market is recovering alcoholics.
Not sure why you're being downvoted, Steve O for example has LD cans on his vidcast all the time when talking about addiction and such. Recovery being a big topic he touches on a lot.
Their market is everyone who drinks water at a music venue