The worst part is how disingenuous it is. It clearly exists because Google:
Wants to circumvent ad-blockers since ads are its primary business model, and
Link butts in chairs more closely to web browsers so they can sell better advertisement targeting.
If they just said they were doing it because they're an advertising company and they need better ads targeted to people, at least they would have the benefit of honesty. And in that case you might actually get some big sites on-board; like if a site can explicitly say "I need to recoup hosting fees and the only way for me to do that is targeted advertising and that makes this easier/better" there's actually a value proposition there.
But don't pretend this is for the benefit of consumers or the Internet overall, and definitely don't cloak your meaning behind vague platitudes about identity authenticity.
I've been questioning whether the current implementation of democracy can work in a modern world, where corporate entities can grow beyond the size of government.
As long as the people is represented by a smaller subset of the people, corporations wont need to please the people. Only the representatives. The same way that in the US, the electoral college means your vote technically doesn't have direct power, there's a disconnect between people voting for not getting screwed, and that sentiment actually becoming law.
There’s localities in Delaware now where corporations can vote. The idea is supposed to be that non-resident property owners (usually LLCs for people’s vacation homes) should have a say in laws that govern the town but they sure as fuck aren’t letting seasonal workers vote.