Twitter Turning Into X Is Set to Kill Billions in Brand Value
Twitter Turning Into X Is Set to Kill Billions in Brand Value
![](https://lemm.ee/pictrs/image/2ac2ba25-6c75-4852-8435-00501f3eaf8e.webp?format=webp&thumbnail=128)
It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.
![Twitter Turning Into X Is Set to Kill Billions in Brand Value - BNN Bloomberg](https://lemm.ee/pictrs/image/2ac2ba25-6c75-4852-8435-00501f3eaf8e.webp?format=webp)
An estimated $4 to $20 billion in value, what is he thinking?