Twitter is now X as the little blue bird disappears
Twitter is now X as the little blue bird disappears
The new X logo has started replacing the blue bird on the web.
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This is wild, a significant percentage of Twitter's value was its brand, and this guy has just slapped an X on it and changed the colour scheme to dark mode. Do people actually still use Twitter?
- 80 percent of the workforce fired -> maintenance issues crowd up
- server bills went unpaid -> service became flaky
- office bills went unpaid ->Twitter got evicted from many of its offices
- Nazis, white supremacists, racists, white nationalists, xenophobes, homophobes and other trash back on service -> many regular users left the platform
- journalists and reporters got banned and/or harassed -> many of them left the platform
- public news services got harassed and branded as state owned media -> many of them left the platform
- blue checkmarks (including many of the unbanned Nazis and racists) were promoted to the top -> many regular users left the platform
The brand name and the logo were literally the only thing Musk had left from his purchase.
Makes sense that he's out to destroy those as well.
Yeah the conspiracy theory that he's out to destroy it seems to be real.
journalists and reporters got banned and/or harassed -> many of them left the platform public news services got harassed and branded as state owned media -> many of them left the platform
Unfortunately not enough of those have left yet. News and journalism was the backbone of what made twitter big back in the day, and they still constitute a huge part of the traffic that keeps it alive today.
They seem to be among the last to recognise what associating yourself with Musks brand does for your own brand.
It's quickly turning into another Parler or Truth Social
The Twitter branding and userbase were the only value in Twitter.
Now old users are going to have no attachment to this weird new look and name.
And new users are not going to come, because they're going to think "it's still Twitter, why would I care about that?"