How can it be so bad?
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It's long because you have to copy and paste your password from the manager (and click "remember me") every time.
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Honestly?
Steam probably puts more into security or something and has more confidence in themselves, and the others don't and they know it and so they have half-assed approaches that put the burden on YOU to reduce their risk.
And more importantly, valve understands that convenience is the biggest reason anyone would buy games from them.