"The Airbnb-ification of the arts." How social media algorithms are gently nudging the art world towards sterility, comfort, and predictability

I actually think that this is part of a larger phenomenon. It's something that Adorno and Horkheimer identified all the way in the 1940s (in "Dialect of Enlightenment," especially in the chapter "The Culture Industry") that is now greatly accelerating because of computers. The result is what I call The Tyranny of Data. The essay isn't that long and most of the length comes from examples, but I'll try to do a super quick tl;dr of my argument. Here's some Adorno and Horkheimer quotes that I cite:

For enlightenment, anything which does not conform to the standard of calculability and utility must be viewed with suspicion.

and

Bourgeois society is ruled by equivalence. It makes dissimilar things comparable by reducing them to abstract quantities. For the Enlightenment, anything which cannot be resolved into numbers, and ultimately into one, is illusion[.]

Basically, modern society culturally values arguments presented in numbers, especially when expressed in units of currency. I argue that now that we have computers, aka a machine capable of turning everything into numbers very easily, we can easily collapse everything into units of currency. This is a homogenizing and conservative (as in change averse) force (quoting myself):

You can measure how people feel about another Marvel movie, or a politician they already know, or whether they prefer this version or that version of a product. It's much harder to measure interest in a brand new movie idea, or an unknown politician, or a radically new invention. The bigger the change, the harder it is to measure.

Because it's so easy to turn things into numbers now, and because we culturally value data-based arguments as superior to other kinds, like moral or ideological, our collective ability to think in other ways is atrophying. As a result, we struggle to take the necessarily irrational risks that we need to take to make real progress, be it social progress, artistic progress, or whatever.

I go through a bunch of examples, like Joe Biden, who I call "a statistically generated median in corporeal form. He's literally a franchise reboot, the single most derivative but fiscally sound cultural product." I specifically talk about digital media too:

When deciding how much to value websites or podcasts or any other online media, we simply add up the number of downloads. No one actually thinks that's a good way to decide the value of art, writing, journalism, story-telling, lascivious true crime blogs, or reality TV rewatch podcasts. It's just the first number that fell out of a computer. Just like that, a complex social situation was transmuted into a number.