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Make the small one appealing to Americans who buy a truck for aesthetics.
Make the small one legal to build in American markets.
Who are you appealing to?
Question seconded. New big trucks tend to be ugly AF.
Work trucks for the working man, please. Reject modernity, embrace tradition.
The kei truck is mostly a farm truck.
For construction, Japan uses huge flatbed trucks.
Drive modernity to practicality. Embrace modern freight fleet, reject driving around in a truck to pick a bag of chips
Who buys a truck for aesthetics and not for usefulness? The tiny one might be ugly but the bigger problem is storage in the interior of the car. You don't even have a back seat in the small one. And also I doubt that the small one can haul large amounts of weight, like a trailer, where the big one can. Just because it is dangerous doesn't mean it doesn't have a purpose. Now, instead of having a car for getting around, an SUV for more people, something powerful for a trailer or heavy stuff, you have one for everything that costs the same price as one of those vehicles.
Plenty of fuck boys buy trucks they never use for any amount of work. Pavement prices/princesses is the slur afaik
It sucks more than anything you mentioned
The more Im looking into it you are so much more right than me. Its about utility, not aesthetics.