Google’s 36% search revenue share with Apple is 3x what Android OEMs get
Google’s 36% search revenue share with Apple is 3x what Android OEMs get
Cooperative Android manufacturers only get 12 percent of search revenue.
Cooperative Android manufacturers only get 12 percent of search revenue
How much more does Google pay for an Apple user than an Android one? A lot. It was recently revealed in the Epic v. Google trial (Google has a few monopoly lawsuits going on) that the highest tier of search revenue share for cooperative Android OEMs is only 12 percent, a third of what Google pays Apple. In terms of total cash amount, it's reasonable to assume Apple gets more total money than many smaller companies but to see the direct breakdown that each Apple user is worth three times more than an Android user is a new insight.
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Is that because it's a closed ecosystem? Google also made the OS for Android, so don't they have a lot of control there?
But iOS users are, however, usually not technically literate and privacy-conscious enough to
- Change their search engine engine
- Block ads ads
and usually also somewhat more impressionable by marketing (I mean they bought an iPhone after all) and have higher income
That applies to almost all android users as well.
The only way to block ads on iOS is by using Brave or a DNS blocker. Firefox being available on Android kinda makes a difference.
I was able to block ads on Safari Mobile with a plugin called Crystal adblock, or something like that. It worked pretty well for the browser. Obviously adding custom DNS works better since it applies to everything. Their custom DNS is a little annoying though, because you can only add it to WiFi, not cellular. At least that's how it was when I left for Android about a year ago.
This is patently false… iOS has a whole content blocking system and a plethora of ad blocking extensions available. And no it’s not just DNS blocking, it removes the elements just like on a desktop browser. And yes in regular old Safari, not Brave.