Seriously launched the app (by accident today) and what is this? They're trying to play the victim from the big bad ad blockers saying all they're doing is trying to show an ad at the beginning of video, and then I see all of this crap.
This was after a non-skippable ad at the beginning followed by a totally real "survey" that it wanted me to fill out, one interruption so far in the content, and now three ads on the screen. That's 45% of the screen dedicated to ads. Freaking ridiculous. "But please turn off your ad blocker".
Ads pay miniscule amounts per view.. I've heard it said the £12/month sub is about hundreds of times what they get from ad revenue per user. So they spam them everywhere.. the more ads the better.
Which means people block the ads because they're obnoxious, and they make nothing..
which in turn makes them add more ads, which makes more people block them, which makes them add more ads... and the cycle continues.
Honestly if they stuck, and I mean actually stuck to "You know what, one ad, beginning of the video, unskippable, and the rest of the video (and content below, and everything) will be ad free until you start a new video - I'd do it. I'd honestly be okay with that. But it's just so overbearing, everywhere is meant to draw your eye to ads, so no, I'll do everything I can to get around them.
Or if they went back to their old advertisement model, remember when you used to get in line advertisements that played at the bottom of the video. I remember those they weren't intrusive to the video content and you still saw them. It wasn't obnoxious as hell and I would bd ok with that
Depends on the ad and how much you use the premium...
I've watched so much they would've absolutely made more money showing me ads (based on my best guess for how much margin they should make on ads, which I think I can estimate pretty well, vs premium as I know less about costs etc. there) but I guess it's not the case for everyone