As I recall, back in the late 90s there was a story in the Wall Street Journal about a man who loved receiving email spam. After a long day's work he would go home and relax by looking through his email spam and order things.
Yeah, when I watch sports events from other countries it's interesting to see the commercials, even if I don't speak the language. It's when I have to watch 20 minutes of the same commercials every hour that it gets bad.