I don't give af if my president has horrible hair or a terrible fake tan, as long as they have good policies. There's a million bad things to say about Trump but picking on his looks just serves to divide us instead of focusing on real issues. Hell my senator looks like Lurch and wears basketball shorts instead of suits but he's doing great things, so I support him.
Lowest common denominator. Easy content that's bound to get clicks. When this happens, in my mind it begins to cast doubt on criticisms. It literally just becomes the orange man bad memes. Sometimes I feel like pointless division is the point. Quarrelling among ourselves while they sit in their hypocritical ivory towers.