It really just requires people not testing. A runny nose is technically symptomatic, but I doubt most people tested every time they blew there nose more than average.
I live in a house with four other people, all of which have had it at one point or another. Usually one person gets it and wears a mask around the house so it doesn't end up spreading to anyone else. I've managed to not get it despite testing every few days for a couple of weeks after it has been in the house