I think this is why net neutrality is so important. Back in the days the electromagnetic spectrum was not as heavily regulated as it is now. Technically anyone with the technical know how could set up a broadcasting station. Then CBS, ABC, NBC all got together and did exactly what these companies are doing. They banded together to make it harder for the average person to get access to technology. This is their primariy goal. To give their companies priority at the network level (seconds matter) and also, most likely what they want is to 1. Find ways for their content to be regulated differently and be sold as network packages 2. Probably allow their content to be delivered through means that require people pay THEIR ISPs. Now, i will be honest. I have not read the article but i knlw this has been the intended goal for many years.
Yea, the logical next step is sadly for the streaming services to just buy the ISPs with the amount of money they have and lobby so they can block Torrent, Usenet and VPN traffic to stop piracy. Most people will keep paying for the services whilst there's signs of this happening because they actually believe all the "you wouldn't steal a car, so why would you steal the 9th shitty Star Wars spin off series" propaganda.
Then they'll block porn tube sites too, for the children of course. The first one to do it will get all of the Christians on-side immediately who will accuse the others of being evil and allowing such awful filth so the others will quickly follow suit. After time passes I'm sure they'll bring out their own almost porn type content that will prove very popular.
I could be wrong, but it'll be interesting to see how things turn out.