Honestly most people have no idea what actually constitutes freedom of speech. Having social reprocussions for that speech has always been a thing. Being shunned for being terrible or having people use their property rights to remove you from their platforms is still freedom of speech in action. Freedom of Speech primarily exists to protect thw press and just means you can't be jailed for what you say or have works of artistic or authorial merit censored by government.
Meanwhile we have people fighting to ban books from federal and state institutions. Teachers being fired for daring to use student nicknames and identifiers...
People crow "freedom of speech!" but too often they are spoiled, self important narcissistic children who just want to use some kind of schoolyard cootie shot nonsense to avoid anyone calling them on their shit. They don't give a damn otherwise as long as they get to be comfortable and unchallenged and they are too often more than happy to attack the freedom of speech itself because they can't handle seeing anyone else given access to it.
Is the comic talking about "shunning" intolerance? Seems more like asking for government force behind intolerating intolerance
Having social reprocussions
Your job in an insanely corporate America can hardly be considered "social". Corporate America is akin to a second government that just profits from both sides
Freedom of speech the law only had to protect against the government when written, not corporations as government-proxies. Freedom of speech the idea extends beyond government (companies aren't people)
Corporations as government proxies have existed for hundreds of not thousands of years. Ever hear of the East India Trading Company? To claim that the law had nothing to do with companies holding that level of power is ridiculous.