My guess is he launched Tesla in China and wanted a WeChat clone, and as he has bought pretty much every company rather than founded them, he just thought it was rinse repeat.
Twitter as WeChat is exactly what I’m guessing Musk is attempting. I wouldn’t be surprised if he started linking Teslas and the Supercharger Network to Twitter.
He has mentioned that the three would have some interconnectivity via his xAI platform. Along with StarLink providing the networking to the platform.
What all it means and how it all works has yet to be seen. Pretty hard to work on new ideas when your company is hemorrhaging money faster than an executive at a top dollar strip club.
Maybe all his companies are like this, it’s just the first one that’s been so public and shown his true colours.
I'm not going to look for it now, but there was a Twitter thread from last year that kind of talks about this.
Basically, SpaceX and Tesla are companies that grew up with Elon as an early investor, and have learned early on how to contain him. They institutionally have firewalls in place to keep him from wrecking the real work they're doing, like dedicated Musk-handlers that slow walk his bad ideas until he changes his mind a few days later.
Twitter basically had none of those institutional firewalls, and could not container him with company culture.