I wouldn't be surprised this is him urging his cult to buy monthly subscriptions. If we see higher tier subscription be introduced one of these days, that would be the reason for this fear mongering. That said, it's awesome that he's getting a reality check. You can be surrounded by as many yes-men as you want but people en masse don't care and even if they do, they love seeing rich people humbled. No one misses a good shitstorm.
Doesn't matter. The subscription revenue, which ever musk taint sniffers said would take in billions, barely will probably offset 1 month of lost ad revenue for a whole year worth of subs.
He has added a billion dollars of interest negative revenue at the same time he's lost half his ad revenue. That's a bad combo