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What I suspect is happening here is that an endorsement of this nature can be seen as a "kiss of death" - folks who might otherwise vote for a candidate might be turned off once they hear this news.
Last time it seems the GOP candidate got the endorsement and lost, so to prevent a "kiss of death" effect in this election he is endorsing a spoiler in order to continue drawing votes away from Harris, while hoping to retain votes for the GOP candidate, causing the election to swing to a GOP win.
Remember, as the GOP guy famously said, "A vote for Stein is a vote for me!"
(Now, will this strategy actually be effective? I have doubts that enough people pay attention to this group for it to be relevant.)