I'm all in favor of getting people to vote, but it seems out of line to pay people to vote (or at least claim they're going to vote) for your party. Even if the other guys did it first, an eye for an eye makes the world blind.
They say it shouldn't be legal.
The first answer on the FAQ:
"Whats happening?
Cards Against Humanity is exploiting a legal loophole to pay America’s blue-leaning non-voters to (1) apologize for not voting last time, (2) walk us through a step-by-step plan of how they’d vote this time, and (3) post “Donald Trump is a human toilet” on social media. This whole thing should probably be illegal—so quick, give us your money before they change the law!"
It's not asking for either of those things. The site's terms explain it pretty plainly:
We are running a promotion to encourage eligible voters in the November 5,
2024 General Election in the United States that were eligible but did not vote
in the 2022 or 2020 general elections to apologize for not voting (the
“Promotion”).
[...]
ii. Receive an Entry by completing the following process:
Entering your phone number;
Entering your name, state of residence, and email, or additional
information if needed to verify whether you voted in the 2020 General
Election;
If you did not vote in the 2020 General Election, enter your apology
for not voting;
Create a voting plan for if you would vote this year;
To receive the full benefit, post on social media that
#DonaldTrumpIsAHumanToilet. Not posting on social media will
result in a reduced Benefit.
iii. “Voting plan” refers to your receipt of and acknowledgment of
information on how you could legally cast your ballot in the November
2024 General Election.
iv. We will not check, confirm, or in any way ensure that you actually vote or
follow the voting plan that you made. Creating a voting plan is not in any
way a pledge that you will actually vote, and the Benefit is in no way
conditioned on voting, or pledging or promising to vote. VOTING, OR
NOT VOTING, IN NO WAY IMPACTS ELIGIBILITY FOR THE
BENEFIT, OR THE AMOUNT OF THE BENEFIT.
I agree. But it is a great example of why this is a shit idea that shouldn't be allowed in the first place which I wager is at least partly what they're going for
According to them, they registered a Super PAC to run this promotion. As a Super PAC, they were able to buy data about voters (did the voter vote in the last election and, separately, predicted party affiliation based on profiling).
We formed a Super PAC and bought the personal voting records of every American citizen from a data broker we found on the internet. It’s pretty fucked up.