Stopped watching netflix because they banned sharing accounts and £18 (24 USD) monthly was too much for just one person. Cheaper plans didn't have 4K or 5.1 audio, so it felt like a waste when I couldn't even use my setup as it is meant to be used.
Never watched prime because I refuse to pay for something then still see ads.
Now I either source stuff by other means (🏴☠️🦜) and put it on my media server, or I use BBC iPlayer. Not sure if that's a thing outside of the UK, but zero ads and decent quality programming is something I'm happy to pay their fee for, especially when it also goes towards funding ad-free TV, radio, news, sport, podcasts, etc.
It's fucked how greed has completely ruined the streaming market. Back in ~2010 it felt like the market was going in such a positive direction.
The public TV was full of ads and bad programs. Cable offered you pay them for no ads, good series and new movies. Then the prices rose, then the ads started, then the programs turned to shit as much or even more than before.