It uses AI to rearrange and resize content when you are printing from the internet. The example is pretty compelling, but doesn't make up for everything else HP does.
The example in the article reduces a recipe print from 47 pages to 1 by using AI to remove all of the filler garbage and leaves just the recipe instructions. Slightly different than just rearranging elements.
Yup, it's a cool feature and I'll be sure to get some kind of open source tool that leverages my own computer ressources and isn't tied to such a terrible printer to do it.