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How can we encourage to post more than just a link?

I see more and more posts that are just a link to a video, post, or article. There’s no text in the description.

I’d like to see some of the article quoted and/or a brief reason this is currently being posted to Lemmy.

When it’s just a link, the cynical part of me thinks it’s just an SEO bot—especially if the account never posts any comments.

What are some ways to encourage posts that are more engaging?

Or should I just ignore, downvote, and/or block those doing this kind of posting?

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