Arm and Hammer, solid products that aren't overpriced. I use their laundry soap, deodorant, toothpaste, and previously, the cat litter. Seems they're focused on doing a few things very well.
Church & Dwight is the conglomerate that owns Arm & Hammer, and they own some other cleaning product brands like OxiClean and OrangeGlo. They also own Trojan condoms and First Response pregnancy tests.
I use oxiclean to help clean gunky beer kegs. It actually works really well to put a scoop in, fill with hot water and let it sit overnight. By morning it's like a new keg. I then finish sanitizing with StarSan